Mobile industry has been experiencing tremendous growth within the past 5 years. Text messaging and mobile phone ownership is at an all time high. People carry their mobile devices with them everywhere and the influence of smartphones on the lifestyle of its users continues to expand. Gaining exhaustive understanding with analytic interpretation of the mobile market on its recent growth and future marketing potential would be highly beneficial for both mobile app developers and marketers in the social media industry.

“75% of World Has Access to Mobile Phones”

According to a new study from the World Bank, approximately three quarters of the world’s population now has access to a mobile phone. Based on the study, the number of mobile phone subscriptions has skyrocketed over the past 12 years. Fewer than 1 billion mobile subscriptions were active in 2000, while there are six billion subscriptions active today. Last year alone, mobile users downloaded more than 30 billion apps.
Continue reading →

With too many mobile apps available today, having a good app isn’t enough. Making it noticed through bright ideas that will attract more users is also a crucial part in mobile marketing. Buzz App Awards 2012 was a perfect venue for great mobile apps to stand out in an overwhelming crowded market. It was mainly to highlight and reward great mobile apps.

For this contest, app developers signed up, downloaded the Software Development Kit, or SDK, and integrated Buzzdoes into their app. Above 430 apps that were registered to the Buzz App Awards 2012, out of which 15 were pre selected as finalist and the judges selected 3 winners from that list. Winners were chosen by a calculation of all scores of all judges in the contest. The winners received $10,000 in prizes.

The first runner-up went to the app Piano Dust Buster – Song game. Developed by JoyTunes, this app is the top 10 music app in 45 countries with millions of songs played. Users can use their own real piano or an on-screen virtual program to play his favorite songs. The creative idea that provided new way of learning music and high quality in its execution won big points for the app. Baby Monitor 3G by TappyTaps won the second prize for its ideas and functionality. Two apps were chose for the third prize; Emaki by Nival, Inc. for the high quality graphics and execution, and Find a Way, José! by Artlab Interactive for intriguing ideas as a brain trainer mobile app.

“Using BuzzDoes helped spread the word about my game to friends of my current users, with a click of a button from within the game itself,” wrote Baruch Richter, the CEO and founder of the app Find a Way, José!, in Buzzdoes website. Buzzdoes helped Find a Way, José! to reach a highly-targeted and engaged audience, resulting in a big boost in organic downloads of the game.

In terms of statistics, Buzzdoes receives high click conversion rate of about 9 percent and download rates of 22 percent that is generated as a result of a recommendation on the device due to the creation of the personal recommendation between friends. Overall, Buzzdoes numbers reveal that it creates a viral effect of up to 35 times more than other sharing options and “tell a friend” features. As most of the mobile app developers seek to reach larger audience and gain loyal app users, Buzzdoes serves as the good medium with most quality users that actually download and use the apps based on personal friend recommendation.